Our Story  

The MagMen‘s origin dates back to 2004. Starting as a mere spark inside the mind of a 21st century pioneer, Brian Henderson, was born Creative Magma, Inc. Close encounters with accounts of all kinds, cerebral acuity and chest-pounding passion were the ingredients that crystallized this all-encompassing communications consortium.

Delivering solutions that are as fresh as they are compelling, a Creative MagMan’s philosophy on branding is predicated on the belief that each brand must be introduced as a whole. Not as a fragment swallowed by the print and media abyss of today.

There’s a well-known saying that states: “A family who lives in harmony prospers in everything.” Creative Magma uses that same philosophy when supporting overall brand identity. Every message works in harmony with every other message within the same brand. MagMen make sure that messages aren’t blurred by a society hyper-saturated by ultimatums, publications and broadcasts.

To a MagMan, the definition of a brand is simple. It is a product with a compelling story.

Why is branding so important? Because it is built on cultural DNA. After cementing a solid foundation, it must then evolve with the times and shift with consumer desires. To navigate through such intangibles and fluctuations, MagMen sustain brands by using a “trend process,” recognizing that a brand’s essence resides in quintessential equities -- visual, sensorial, experiential, and personality -- which create an emotional bond with consumers. Basically, we want you to love the brand we’ve created.

A MagMan also funnels macro trends into a brand’s essence, which is paramount to a brand’s success.

While every project presents its own challenges, by implementing this process, it helps apply the right trend to a brand's living space.

Check out a MagMan’s work.

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