Branding – What is it?
At the core of every effective brand resides a solid corporate identity system. Branding is the visual definition of your company. Your visual identity (brand) is your company’s fastest form of communication with your consumer. Your brand needs to be distinct, simple, flexible and, most importantly, consistent.
Branding means more than just a Logo!
Your logo is the cornerstone of your brand. It is your signature. Your brand and logo must be repetitive, remain consistent and convey the right message. If your logo is properly integrated with your branding strategy, the mere glimpse of your logo reminds consumers of your company’s message.
A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.
~ Wikipedia
