24
Aug
2010
11
Aug
2010
What Are Social Media Good For? Putting a Face to a Brand
When marketers use terms like brand “personality,” “character” and “manner,” they’re more accurate than they know. New research into consumer brand purchase and loyalty behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave toward one another. In short, people were the first brands; faces were the first logos. That insight could revolutionize brand and social-media strategies.
15
Jul
2010
01
Jul
2010
01
Jul
2010
14
Jun
2010
The World’s Hottest Brands
It’s surprising what you can learn about local marketing from the parochial approach of South African chicken chain Nando’s as it expands into three continents. Or how customer service can be the differentiator that makes an upstart brand like Brazilian airline Azul. Or how to keep your cachet even when moving into second and third-tier markets as Swedish retailer H&M has done in its aggressive global expansion.
