I get this question asked all the time: “What do you think of my super duper business site?” In all honestly I really dislike this question because the expectation is for me to say “Wow, great site, nice design, and great layout.”

Don’t get me wrong, I do give honest praises for the design and the creativity especially if the person creating the site doesn’t know that much about web design.

The person usually hears the hesitation in my voice and asks, “Well what’s wrong with it?” To which I reply “I look at your web site and I have no idea what you do, who you are or how to contact you.”

Your web site is the new resume. The World Wide Web is the new digital newspaper. Here is an interesting fact: 83% of all recruiters Google their applicants and 43% discard applicants based on what they see. If your web site suffers you suffer.

Here are some of my personal 10 Design Tips for a Business Web Site to avoid your visitors guessing what you do and who you are:

1. Before the designing begins you should have a good outline of content that will be on the site for its launch. How many pages, what those pages will be etc.

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In the first installment, Twelve Things Most Sites Need – Part I, I offered a six-pack of must-haves. Specifically I suggested sites should have a proper navigation menu, a meaningful, well-formed title, a method of contact, a site map, passive accessibility, and standardized markup. Now, as I offered the last six, in the order in which I thunk ‘em up, here is the balance.

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There are a plethora of Websites out there, each one unique in its design, its content, markup, features, functionality, and in myriad other ways. Yet, despite these differences, there are specific needs that should be met with near consistency, Internet-wide, regardless of the site. Let’s take a look at twelve of these common denominators. Below are the first six. They appear in the order in which I thunk ‘em up. They’re just numbered so you can refer to them more easily.

1. A Proper Navigation Menu

Any domain on the Web that consists of more than one page is a Website and as such needs to be navigable. Now this might seem obvious, but if that is so, why do I occasionally encounter sites with mystery meat navigation? Or, on a deeper level, are inaccessible because they require JavaScript or images in order to function. These must be a upper layers consistent with a progressive enhancement, not a requirement. An easy to use and accessible navigation menu must be available. There are other concerns as it pertains to building a proper navigation menu, as well, such as…

* Its link styling the :hover, :focus, and :active pseudo elements.
* The semantic use of lists to properly organize your links into a proper menu.
* And even going so far as marking the current page.

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Microsoft sent flowers to IE6′s funeral, thanking the browser for “all the good times.”

The nine-year-old IE6 was laid to rest yesterday in Denver, Colorado, after suffering a “workplace injury” at the offices of a certain search giant in Mountain View, California. Mourners unable to attend were asked to send flowers, and Creative Magma team was among those who did so.

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“If you build it, they will come.”

On the Internet, that statement could not be further from the truth. In fact, once you build a great website, how do you achieve the maximum ROI (Return on Investment) from your website? You have to combine the very best online marketing strategies along with Search Engine Optimization and social media marketing. That is where Creative Magma comes into the equation.

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PLAY IT!! NOW!!

2010 is the year the year that your business is going to start getting amazing results from email marketing. Why? Because you are going to follow the ‘Email Marketing New Year’s Resolutions’…

I will… send regular email newsletters

Frequency is key with your newsletters. If you send too often, you risk annoying your readers and causing them to unsubscribe (or worse, mark your emails as spam). But if you don’t send often enough, you won’t be able to keep your business top of mind.

We find monthly newsletters the most effective, unless you have really timely content like weekly specials. Whatever frequency you choose, make sure you stick to it to ensure your emails raise your brand awareness and strengthen your relationships with your subscribers.

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This is the era of business communication and marketing. Every business is based on heavy advertisement. Generally advertisement is of two types: The Outdoor Marketing and The Indoor Marketing. These days, people are adopting different ways of marketing such as banners, brochures, posters, flyer’s, classified ads, billboards, stickers, and placards. But one method is fairly different from all these methods of marketing which is known as Internet marketing. As a matter of fact, Internet marketing is the marketing of valued goods and services via different tools and methods of online marketing over the World Wide Web.

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If there is a thought of renovate your website or arrange a fresh one, then you may think Applying services pertaining to website design, web development, and Internet marketing. These services can help you meet your website design and marketing concerns. It is a wise decision to hire the services of professionals who offer a range of Internet connected services under one roof. This way you will get a better deal and can save a lot of money.

Moreover, there won’t be any clash in design, content and the promotional technique. For instance, if your website is designed by one company and is supported by another, then there can be conflicts in the process. The promoters may not know which features to highlight since someone else has created the content. It may not work in your best interest. However, when you hire the services of a website Development company, their professionals will take care of every feature from designing to promotion.

Read on to learn more about the advantages of consulting a web designing and Website Development company.

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The only way to enhance business over the web these days is through Search Engine Optimization. This is the only fuel that websites need to enhance business and take it to a different level for the very fact that one does not have to strive too hard to create business opportunities. The process is so inclusive and so complete that the website is set up for its entire life span and becomes such an attractive entity that one finds it extremely tough to debug it from the web space and also finds it hard to let go of the whole experience.

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