Creative Magma, Inc., a boutique Fort Worth creative services firm to hire for the following positions:

Sales / Account Management Position

Boutique Fort Worth creative services firm is looking to hire a sales/account management position.  Job responsibilities include cold calling, identifying potential clients, attending local networking events, creating firm presence and delivering initial project presentations.  Will train and provide marketing materials. Must be knowledgeable in web design and multimedia. Base plus commission; Please send resume and salary requirements to info@creativemagma.com

Graphic / Web Designer:

Boutique Fort Worth creative services is firm looking to hire a Graphic / Web Designer with great portfolio. Job responsibilities include providing support for Creative Director, creating designs and mock ups of websites and various other print projects. Requires knowledge of Adobe suite and basic knowledge of html, css and flash. Ability to write table-less xhtml / css code that validates is a plus. The position is a great opportunity for entry-level designer to receive real world experience working on agency level projects. Please send resume, samples and salary requirements to info@creativemagma.com

Executive Assistant/Project Manager:

Boutique Fort Worth creative services is firm looking to hire an Executive Assistant / Project Manager. Job responsibilities include providing support for a small team, managing client relationships and account progress. Must possess good communication and organizational skills. Must be computer and Internet literate. Perform general office tasks. QuickBooks experience is a plus. Please send resume and salary requirements to info@creativemagma.com

“He who has a thing to sell and goes and whispers in a well is not as apt to get the dollars as he who climbs a tree and hollers.” anon

So, you’ve got the website, the branding strategy, the packaging and the marketing materials. You built it, so why aren’t they coming? Did you forget to attract an audience? The larger the targeted audience, the greater the results.

While the tried and true methods of traditional marketing are still an important piece to a marketing strategy, times have changed and developing an appropriate online marketing strategy will produce significantly higher return on investment.

Why is this? Consumers have taken control. They do their research and they want to find reputable, professional and quality companies. Online is where these consumers are spending the most time with a company’s brand messaging. Google alone receives 293 million searches per day and growing. (as of March 2009) That rate has grown from 91 million per day just 3 years prior. Everyday someone is searching for your product or service.

Once you have your branding strategy, you must funnel some of this search traffic to your site.

Online marketing is just as important as any other product we offer here at Creative Magma, Inc.. You need a target audience and you need a strategy. Marketing, online or traditional, can be your largest waste of time, money and resources (a huge black hole). This is why your company should not attempt this without a professional. You need an expert.

Creative Magma, Inc. is a strategic, industry-leading marketer and can provide sound guidance in all aspects of your communications plan. We will help you get started and guide you through the process of developing a sound marketing plan for a specific audience. Creative Magma has a solid reputation and results-oriented work history. Trust us to understand your company’s needs and expectations.

Our growth in the past several months as allowed us to hire our newest brand advocate, Mike Camarillo. I personally have worked with Mike over the years and liked his approach to building long lasting Client/Partner relationships while working for Jobing.com, Nursefinders, Inc. and Lewis Label Products. Mike will be helping us build and maintain client relationships while managing new upcoming projects. He is passionate about helping businesses build successful brands.

Leaders in the government tell us that we are heading into a weak economy. A few weeks ago it finally became official, we are in a recession and some think it will get worse possibly heading into another “Great Depression”. I highly doubt the “Great Depression” part. Whatever your thoughts on the future economy, the length of the down turn or the severity, there are tried and true actions businesses can take that work in any economy. Focusing on your company’s brand is one of the most important actions you can take.

What is Branding? Wikipedia says, “A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.” Branding or more precisely, effective positive branding, is the process of honing a company’s message, look and symbols that consumers will remember in a clear concise way that inspires your customers to take action.

In a weak economy, the pursuit of creating a strong brand can produce more positive results over time than that same pursuit would during a steady or strong economy. Here’s why: Most of your competitors retract spending, focus only on hunting new prospects or concentrate only on trying to maintain their current client base. Businesses who also concentrate on simplifying their message, creating strong symbols, and visuals can gain a huge advantage over their competitors. Over time, you will have a simple, strong, repetitive visual representation of that message that your customers will learn to trust.

During these hard times, your customers cut back on frivolous spending and their dollars become even more important. During these times, customers tend to take less risk. If they have learned to trust or “feel” your brand provides a clear-cut benefit, they will spend or put you on their list of things to spend money on when the economy turns around. These customers will put you ahead of competitors that are confusing or project a message that is less than satisfactory. You have concentrated on brand and marketing efforts while your competitors are in “panic mode” trying to maintain neglecting the real message your brand is sending.

Every business has a brand whether you have a fancy logo or not. Your company, your website, your product, your business card and your marketing materials all send an underlying message before your potential clients read or listen to your 30 second elevator pitch. What message is your brand sending? At Creative Magma, we believe that it is better to have no website and no marketing materials than to put out a message that communicates the wrong message.

Your consumer or client makes a decision about your company in the first seconds of landing on your website or viewing your marketing materials. In many cases, your website is where your most interested consumers spend the most time with your brand message. What message are you sending? After all, perception is reality!