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	<title>Creative Magma, Inc.&#039;s Blog &#187; Journal</title>
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	<description>Forging Successful Brands</description>
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		<title>Apple Reports Record Earnings Thanks to IPad</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/apple-reports-record-earnings-thanks-to-ipad/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/apple-reports-record-earnings-thanks-to-ipad/2010#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:45:30 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=656</guid>
		<description><![CDATA[
How does Apple put the flap over iPhone 4 antenna in the rear-view mirror? Report record quarterly earnings on huge sales of all things i-related, including iPads, iPhones, iPod Touches and Mac computers.
The week after CEO Steve Jobs blamed reports of iPhone 4 antenna failures on an obsessive media, the company returned the focus on [...]]]></description>
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		<title>Behind the Work: Old Spice Responses</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/behind-the-work-old-spice-responses/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/behind-the-work-old-spice-responses/2010#comments</comments>
		<pubDate>Thu, 15 Jul 2010 21:24:58 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=651</guid>
		<description><![CDATA[
For the past two days, Old Spice&#8217;s The Man Your Man Could Smell Like, aka Isaiah Mustafa, has become the king of the social media space, charming the general public, bloggers and journalists with his gravelly baritone, spectacular abs and convoluted wordplay, delivering tailor-made video responses to TMYMCSL&#8217;s online fanbase. Creativity checked in with members [...]]]></description>
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		<title>Journey of Football</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/journey-of-football/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/journey-of-football/2010#comments</comments>
		<pubDate>Thu, 01 Jul 2010 21:14:45 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=629</guid>
		<description><![CDATA[
A celebration of true football. For Africa. For Football. For the insane love of the game.
What do you think about this Puma ad for the 2010 FIFA World Cup?





		
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			Stumble upon something good? Share it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Upgrade! Golden State Brings Back The Bridge Good Move or Bad?</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/upgrade-golden-state-brings-back-the-bridge-good-move-or-bad/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/upgrade-golden-state-brings-back-the-bridge-good-move-or-bad/2010#comments</comments>
		<pubDate>Fri, 18 Jun 2010 21:25:22 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=601</guid>
		<description><![CDATA[
It&#8217;s been a good week for teams with bad logos. First, the Orlando Magic updated their logo, moving it from the mid-90s to the mid-2000s. Next, the Utah Jazz went retro, bringing their note logo out of retirement to instantly improve the look of their franchise. Now, the Golden State Warriors have unveiled a vintage logo of their own, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The World&#8217;s Hottest Brands</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/the-worlds-hottest-brands/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/the-worlds-hottest-brands/2010#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:04:13 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=591</guid>
		<description><![CDATA[
It&#8217;s surprising what you can learn about local marketing from the parochial approach of South African chicken chain Nando&#8217;s as it expands into three continents. Or how customer service can be the differentiator that makes an upstart brand like Brazilian airline Azul. Or how to keep your cachet even when moving into second and third-tier [...]]]></description>
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		<title>Top 10 Tips for an Effective Ad Campaign</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/top-10-tips-for-an-effective-ad-campaign/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/top-10-tips-for-an-effective-ad-campaign/2010#comments</comments>
		<pubDate>Fri, 04 Jun 2010 15:00:20 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=572</guid>
		<description><![CDATA[
The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here are 10 advertising tips to pay attention to:
1. Go after your target audience. An advertising campaign should be geared to your niche market. It is a common mistake to create [...]]]></description>
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		<title>Twelve Things Most Sites Need &#8211; Part II</title>
		<link>http://www.creativemagma.com/blog/journal/twelve-things-most-sites-need-part-ii/2010</link>
		<comments>http://www.creativemagma.com/blog/journal/twelve-things-most-sites-need-part-ii/2010#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:56:51 +0000</pubDate>
		<dc:creator>Chase</dc:creator>
				<category><![CDATA[CM Authors]]></category>
		<category><![CDATA[Chase]]></category>
		<category><![CDATA[Dos and Donts]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journal]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=571</guid>
		<description><![CDATA[In the first installment, Twelve Things Most Sites Need &#8211; Part I, I offered a six-pack of must-haves. Specifically I suggested sites should have a proper navigation menu, a meaningful, well-formed title, a method of contact, a site map, passive accessibility, and standardized markup. Now, as I offered the last six, in the order in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Twelve Things Most Sites Need &#8211; Part I</title>
		<link>http://www.creativemagma.com/blog/featured/twelve-things-most-sites-need-part-i/2010</link>
		<comments>http://www.creativemagma.com/blog/featured/twelve-things-most-sites-need-part-i/2010#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:59:45 +0000</pubDate>
		<dc:creator>Chase</dc:creator>
				<category><![CDATA[CM Authors]]></category>
		<category><![CDATA[Chase]]></category>
		<category><![CDATA[Dos and Donts]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=568</guid>
		<description><![CDATA[There are a plethora of Websites out there, each one unique in its design, its content, markup, features, functionality, and in myriad other ways. Yet, despite these differences, there are specific needs that should be met with near consistency, Internet-wide, regardless of the site. Let&#8217;s take a look at twelve of these common denominators. Below [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Best Ad From Old Spice</title>
		<link>http://www.creativemagma.com/blog/cm-authors/brock/best-ad-from-old-spice/2010</link>
		<comments>http://www.creativemagma.com/blog/cm-authors/brock/best-ad-from-old-spice/2010#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:43:58 +0000</pubDate>
		<dc:creator>Brock</dc:creator>
				<category><![CDATA[Brock]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.creativemagma.com/blog/?p=564</guid>
		<description><![CDATA[





		
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]]></description>
		<wfw:commentRss>http://www.creativemagma.com/blog/cm-authors/brock/best-ad-from-old-spice/2010/feed</wfw:commentRss>
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		<title>The death of IE6 &amp; its funeral</title>
		<link>http://www.creativemagma.com/blog/journal/the-death-of-ie6-its-funeral/2010</link>
		<comments>http://www.creativemagma.com/blog/journal/the-death-of-ie6-its-funeral/2010#comments</comments>
		<pubDate>Thu, 27 May 2010 15:48:30 +0000</pubDate>
		<dc:creator>Chase</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[CM Authors]]></category>
		<category><![CDATA[Chase]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journal]]></category>

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		<description><![CDATA[Microsoft sent flowers to IE6&#8217;s funeral, thanking the browser for &#8220;all the good times.&#8221;
The nine-year-old IE6 was laid to rest yesterday in Denver, Colorado, after suffering a &#8220;workplace injury&#8221; at the offices of a certain search giant in Mountain View, California. Mourners unable to attend were asked to send flowers, and Creative Magma team was [...]]]></description>
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