Ten Tips for Thriving in this Economy
June 16th, 2009- Build Brand Equity: Businesses who concentrate on simplifying their message, creating strong symbols, and visuals can gain a huge advantage over their competitors.
- Evaluate your Website: In many cases, your website is where your most interested consumers spend the most time with your brand message. What message are you sending? After all, perception is reality!
- Start a SEO Campaign: Having a site isn’t enough. You have to get customers to find you. Search engines are by far the most effective tool of being found by customers already searching for your products or services.
- Start an e-Newsletter: An e-newsletter is still the fastest and most personal way to deliver a marketing message to clients and prospects. They easily show return-on-investment.
- Build a Following, Start a Blog and keep it updated: Lot’s of relevant content is a great way for a search engine to find you. It is an inexpensive tool to get your message out and to keep people coming back.
- Send Thank You Cards: Send hand written Thank you cards with your brand message to everyone you meet. They have an amazing impact.
- Explain your Product or Service Simply: using video or an interactive presentation grabs attention. A picture is worth a thousand words, where video is worth 2 million words.
- Maximize your ROI: Track all your marketing efforts and constantly adapt your efforts to capture more prospects. There are many analytics tools that will give you a clear picture.
- Don’t cut Marketing: If your prospects don’t know you exist, then you have to do a lot of prospecting to uncover them. In the long run, the lack of investment in marketing will cost you more money than you “saved”.
- Maintain a Positive Outlook: Right now someone in your field is having a great year, why not you?
Leave a Reply
You must be logged in to post a comment.
