Services
Branding
Branding – What is it?
At the core of every effective brand resides a solid corporate identity system. Branding is the visual definition of your company. Your visual identity (brand) is your company’s fastest form of communication with your consumer. Your brand needs to be distinct, simple, flexible and, most importantly, consistent.
Branding means more than just a Logo!
Your logo is the cornerstone of your brand. It is your signature. Your brand and logo must be repetitive, remain consistent and convey the right message. If your logo is properly integrated with your branding strategy, the mere glimpse of your logo reminds consumers of your company’s message.
A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.
~ Wikipedia
Print Media
The web has forced businesses to re-think their approach to advertising. There are many issues to weigh when considering what new marketing initiatives will increase your sales and your brand awareness level with your consumers. And, it’s in these situations that the advice of the right creative design agency can really hone your message and deliver an increase in sales.
The Right Approach
The tangible quality of a printed piece can be a powerful tool. More importantly, knowing how to properly integrate print collateral with a web design is key to a successful marketing plan. Having a cohesive strategy to bind together web, print, advertising and other marketing efforts is like listening to a symphony, instead of only one note on a trumpet.
Creative Magma ties it all together so that your marketing pieces harmonize toward a common goal and play beautiful music.
Package Design
A Book is only as good as its cover!
Often times, the packaging of your product is more important than the product itself. Sounds crazy right? If your packaged product sits on a store shelf, the messages conveyed on that packaging are incredibly important to the product’s sales potential. We have seen the same product in two different packages and on the same shelf. One gets little to no sales; the other is exceeding its sales projections. Why is that?
Your products’ packaging has a lot of weight on its shoulders. It must stand out from all the other products on the shelf, romanticize the product inside, explain what’s inside and convince consumers they need and/or want your product. The packaging’s marketing messages must do all this in, literally, seconds. If not, the product fails to attract the attention of the consumer, and sales opportunities are lost……
At Creative Magma, we have the expertise to ensure that your product packaging is designed to increase sales. Trust Creative Magma to have the knowledge and experience to research, develop and deliver your product’s packaging needs flawlessly.
Web Media
A WEBSITE - A MUST HAVE?
Yeah… Yeah… You know… Everyone must have a website! After all, everyone – from the high-school kid down the street to the stay-at-home mom selling a multi-level marketing product – needs a website. Well, we disagree. It is better for you to have no site than to put up a site that communicates the wrong message. Your existing website, if not properly developed, may be scaring away potential clients and/or customers.
FIRST IMPRESSION
Your consumer or client makes a decision about your company in the first seconds of landing on your website. In many cases, your website is where your most interested consumers spend the most time with your brand message. What message are you sending? After all, perception is reality!
STRONG COMMUNICATION MEDIUM
The Internet can be the most efficient and highly cost effective way to communicate your brand message to your consumers. Just avoid the pitfalls, convey the right message and inspire your consumers to take action.
USABILITY AND ACCESIBILITY
Unlike most firms, we at Creative Magma use the latest World Wide Web Consortium standards. Ask us why this is important.
– Not all design firms are created equal…Inspire Action and Get Results!
With the right marketing plan, you’ve got an audience. Now, you must convince these targeted consumers to take action. To make the most of your marketing plan and communicate effectively with your audience, you need a creative approach. Reach your potential consumers with emotion, curiosity, concern and/or entertainment. Then ask them to purchase your product or use your services. Expect great results from Creative Magma, as our principle creed is “Results-Driven Creativity.”
Some of our web services:
Internet Consulting
Web Design
Content Management Systems
e-Commerce Solutions
Internet and Mobile Presentations
Internet Commercials
Open Source Solutions
E-mail and Banner Ad Design
Interactive Media
Creative Magma, Inc. is a comprehensive, interactive media company that focuses on more than just online media. We believe that successful brands today require a multi-dimensional approach. We also believe that your brand and company message should be cohesive and communicate to visual, auditory and kinesthetic styles of learning/communicating. Thus, the need for a multi-dimensional creative firm is a necessity when appealing to a broad range of consumers.
Creative Magma’s Interactive Services:
Flash Development
GUI Design / Implementation
Product Demonstrations
Tutorials
e-Learning Tools
Interactive Games
Kiosk Environments
Internet Commercials
e-Brochures
Interactive Banner Ads
Mobile MediaInteractive media refers to media of communication that allow for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of Human Computer Interaction deals with aspects and design of interactivity in digital media.
While some traditional (non-digital) mass media would qualify for interactive media, the term is usually only applied to digital media. The significant increase in possibilities for interactivity (especially over vast distances) brought by the Internet boosted the availability of digital interactive media. – Wikipedia
Marketing Services
Did you forget something?
So, you’ve got the website, the branding strategy, the packaging and the marketing materials. You built it, so why aren’t they coming? Did you forget to get to know your audience? The larger the audience, the greater the results.
Traditional marketing and online marketing are just as important as any other product we offer here at Creative Magma. You need a target audience and you need a strategy. Marketing, online or traditional, can be your largest waste of time, money and resources (a huge black hole) if you don’t get into your potential consumers’ minds. This is why your company should not attempt this without a creative services professional. You need an expert – not just any self-proclaimed expert – but one with proven results.
Creative Magma aligns with strategic, industry-leading partners and can provide sound guidance in all aspects of your communications plan. We will help you get started and guide you through the process of developing a sound marketing plan for a specific audience. Creative Magma has a solid reputation and results-oriented work history. Trust us to understand your company’s needs and expectations.
