Google has started building a database of just about everything in the world which includes but is certainly not limited to business related activities like budgeting, outsourcing, selling and more.
With the Knowledge Graph, this database will change the rules of search engine marketing. Therefore, if you are running an online business, you might want to ensure that your company is included within Google’s Knowledge Graph.
The Knowledge Graph results include Quick Answer Boxes, Biography Cards, and Carousels. Showing up in any of these highly prominent results will be great for your visibility.
6 Ways Google’s Knowledge Graph Works for You
- Schema markup
This code is used by search engines to identify titles, meta descriptions, author bylines, price points, and customer ratings. When you implement this code on your website or create a blog with it you are aiding Google in its effort to gather correct data about your content.
Remember, most entries to the Knowledge Graph draw from the Schema.org markup but very few websites are using it. Take up this opportunity to get featured before your competition figures it out first.
- Optimize
You should also optimize the content on your website for search prominence. Now, it is not necessary to rank number one in all search results for your desired keyword phrases.
Don’t get me wrong, it is helpful. But to be seen all you need to do is be on the first page of results. When people find your listing, if the details are compelling enough to generate action you receive new visitors.
The great thing is that almost all of Google’s Knowledge Graph answers have been scraped for information boxes that come from the first page. Therefore, you should:
- Create high quality content with answers to specific queries
- Post content to Google+ to be indexed and featured prominently
- Build organic links
- Publish different kinds of content – images, infographics and videos
- Wikipedia It
Most Wikipedia pages tend to feature prominently for Knowledge Graph results. This is because most of its articles are better researched, thoroughly cited, and longer than other types of content.
Creating an entry on Wikipedia will hook your online identity to many other high-ranking and high-value pages across the world. You should, in the process, also get citations from highly reliable sources and back up the information that deserves to be on Wikipedia.
Google loves Wikipedia and you should too when seeking high powered results from your marketing efforts.
- Join an Online Database
The internet is a great source of information for Knowledge Graph. It serves as a registry for geographic information, concepts, people, and businesses. Join it and ensure that you can back up the claims you made.
- Go Social
Although this is beneficial in and of itself, you need to create great accounts on every social network that is relevant to your online marketing strategy. Of course, you should also use your social accounts actively.
These accounts will provide supporting evidence for your business as an actual online entity. Social media also ranks highly in the latest search signal rankings report from Searchmetrics.
For instance, new content is always hot and well received. Therefore, signing up and remaining active will help you get featured in the Knowledge Graph.
- Information Scraping
You should ensure that your content gets scraped for an Info Card. This will improve the odds that your content will appear in the Info Boxes section, as well as in many other semantic snippets.
Info Cards have made it look like Google provides direct answers. However, people can still click through and get directed to your website. This is one of the best strategies you can use to ensure that you get featured in Google’s Knowledge Graph.
Start by providing high quality content that provides answers to the questions people are asking on topics that are related to your company, brand, products, and services. This will not only ensure that you rank highly, it will also give you the opportunity to get right into the Google Knowledge Graph as a clear entity definition.
So, there you have it – 6 top ways to get featured on Google’s Knowledge Graph. Use these tactics to grow your visibility, drive visits, and increase your company’s revenue stream on the World Wide Web.
Keith Randolph is a veteran blogger who makes it a point to always make irresistible headlines for his posts.
