Your Logo ain’t your Brand.
Branding. Mention the word and watch a room full of people get that deer in the headlights look. True branding can be a confusing and elusive creature. You dart, it weaves. You weave, it darts. Yet it seems every “expert” knows what it means and how you should go about it. And damn, they’ll take ever opportunity to tell you.
One of our favorite definitions of branding is your logo is your brand. Uh... no, it's not. So much for the "experts".
Yes, our logo is important but it’s just one reference point for your brand. Branding is a lot more than any one brilliant design, clever headline or spiffy website. Everything you do is branding, from talking to people at a party to the media ideas you use. Of course, we can’t help you with spiffy party banter, but we’re all over that last part. We’ll focus your brand message like a Swiss watchmaker fine tunes a wristwatch.
Whenever, however and wherever the world interacts with your brand, we’ll make sure your message is precise, focused and dead on. Even if we’re just designing the hell out of your logo.