You’ve fine-tuned your logo until it shines as bright as a chrome grill, but Donald from Florida puts it in his favorite colors, blue and white. Dorothy from Kansas prefers it in yellow and emerald green because it reminds her of her last vacation to Oz.
They’re a couple of happy employees. Your brand, however, qualifies for clinical depression.
That kind of graphic inconsistency creates a spilt-personality brand. The world won’t know who the hell you are and the resulting confusion will cause people to avoid you like the plague. MagMen know that using the same colors, typefaces and space around your logo are the first steps in creating an effective brand personality.
Put your brand’s identity on the path to recovery.