We wish we could take credit for that clever sub-head, but we can’t. We can, however, take credit for looking at four creative strategies that are guaranteed to bring your brand up to speed in 2011.
Transformation.
Clear out the cob-webs from inside your head. Freshen-up your mind, body, spirt. Challenge yourself. Pulverize out-dated strategies and dare to look at things from a different p.o.v.
To web or not to web?
Rethink if you even need a website. Maybe your site is one simple video that posts every day instead. An online compendium of ideas. Something. Think about it, if your site is so great, why are you even here?
Cut back.
Do more valuable things like those our agency covers: social media analyses or social and community partnerships. Take the high-road. Cut out unnecessary travel for online meetings. “Think Green” before you print and use the new and progressive .wwf file format.
The Lean, the Mean and the Intelligentsia.
Do more with less. Be a model for your brand’s challenges. Lead by example. Be chill, logical and pragmatic. Mediocre, bland marketing is wanton and wasteful.
Remember: Shift 4 = $$$.
To quote the great Mahatma Gandhi: “Why sit back and expect radical changes in your (stet)...culture, spending, and taste, if you won't do the same?”
“Be the change that you want to see.”