eCommerce has come a long way from the simple online pizza ordering in 1994 to projected online sales of $173 billion in 2010. Still, some retailers have yet to tap the hidden potential that eCommerce has.
Sure, your checkout process has to be smooth, pleasant and secure. But you should also ask yourself if you’re squeezing every branding ounce out of it. For example: You could display one landing page for visitors who come in from a web banner ad and display an entirely different landing page for people who come in from an email blast. Then simply track which page got more hits. That’s an easy way to test the motivating value of two different branding messages. That’s just the beginning of how eCommerce should be used for more than just vanilla flavored order-fulfillment.
Creative Magma, Inc. believes that every single customer interaction is an opportunity for a better understanding of how your end user interacts with your brand. The checkout process is no exception.
So, if your eCommerce solution seems a little too much like an angry sales clerk who’s just pushing buttons, give us a call. Creative Magma will turn it into a multi-tasking engine with a huge smile on it’s face.
Revv up the sales engine.