Can’t you just see those in your mind already?
A truly great logo is iconic. It tells the whole story. What the brand is about. How it works. How it thinks. How it feels. It comes into your home and becomes an old friend. Its like comfort food, its just makes you feel better, as if everything is gonna be all right.
The proof? Change one and watch all hell break loose. Just ask The Gap what happened when they recently tried to changed their logo. The verbal beating they took was brutal. They had to change the logo back just to stop the brand bleeding. They learned a lesson that is even more true today: If you create a great brand logo, it belongs to the world. You’re just the caretaker. Don’t muck with it.
And that’s exactly what you want to happen. Your brand really works when the people who use it feel like they own your logo. Now we can’t promise that you’ll achieve the same status, that’s a lofty goal. But it’s a goal we all share. We do have quite a few clever notions on how to get you there.
Become the next Brand-man of Steel.