If you want your business to stand out from the crowds of other companies, you have to make sure that it stands out. The best way to do this is with unique forms of marketing. Or, at the very least, using old forms of marketing in different ways. We’ve got some ideas on the types of marketing and promotion that you need to consider.
Your first point of call should be with content marketing. If you don’t know, content marketing just means sharing fresh information on your website or even offline. This content can be anything, but typically it will promote your company in new and exciting ways. Ideally, the aim is to get the content to go viral. Usually, that’s easier said than done. But if you have great writers they know the type of content that clicks with an audience. If you don’t have any marketing staff for your business, you may want to think about hiring. Alternately you can use an outsourcing company to pass the issue on to another business.
Personal merchandise is a great form of promotion that ultimately ends up paying for itself. You can buy merchandise from companies like The Lanyards Factory in bulk. Then, you can give them away or sell them to clients and customers. Lanyards are a particularly good idea because they are practical and useful. Therefore, you can all but guarantee that they will be used. Lanyards are also a great way to add to your company image, making your workers look professional and recognizable. Personal merch can be sold on your business website or given away at trade shows and exhibitions.
Social Media & Instant Promotion
You should be using social media with your audience and sell an idea to your customers. Ideally, you should already have social media profiles for your business on all the major networks. This includes Twitter, Facebook, and even Instagram. Instagram is one of the best ways of sharing visual information with an online audience. Lately, there has been an increased focus on instant promotion. With instant promotion, you can connect your audience in a direct way. You can set up a story on Snapchat for a business event, keeping customers involved. Or, you may even add a unique video to your business profile each day. Doing this is a great way to bring your business into the modern age of advertising and promotion.
Bring Your Company To Life
Finally, you should try and find ways to bring your company to life. You need to show customers and clients the people behind the corporation. You can do this with special events or even throwing a party. You may also want to look into setting your company up as a charitable force. Anything like this, will put your business in a place of public interest and create a positive spin on your company. If you hold a party for clients just once a year that should be enough to get the media interest that you desire.