How powerful is the internet for online retailers? In 2015, about 200 million people went online and spent around $1,700 per person. And that’s not all. This trend isn’t expected to change, but grow. Between 2014 and 2018, it’s expected for e-commerce to grow from $294 billion to $414 billion.
So there’s definitely a lot of money to be made. If you can use the internet for your marketing, you can grow your traffic and sales at the same time. The key is to build a strategy that will focus on all the important factors.
You need to open up communication with your audience and get your content in front of them. What ways can you do that? The following tips can be used whether you’re selling Sephora, baby clothes are anything else online.
Get Social
The internet has made it very easy for brands to get social with their audiences. You can easily open up a free profile on social networks like Facebook, Twitter, LinkedIn and Pinterest. Where you decide to open accounts will be determined by where your audience likes to hang out.
A bit of research can be done to figure this out. Also, you can learn a lot using the Facebook platform, which gives you plenty of insights into who is visiting your page. Use this to your advantage to grow your audience.
Post Content Your Audience Needs
It’s not enough to know what your audience wants. You have to know what they need. If you can give them information and tools that they can’t deny, then you’ll have followers for life. You just have to figure out what it is your audience needs.
Is it answers on how to build things or maybe they want to learn how to run a business. Whatever expertise and knowledge you have can be used to form your content. This is what you want to post a link to on your social media profiles, driving traffic back to your blog and online store.
Reach Out to Industry Influencers
When you first start out, you’re not going to have many followers. But this can easily change just by connecting with the right people. You can find your industry’s movers and shakers and form relationships with them.
Once you’ve done that, you can start asking for favors. Just make sure you’re willing to give in return. For instance, you can write a really great piece of content for their blog. And in exchange, it includes a link to your website, driving a lot of their traffic to your store or blog.
Can this Work for Brick and Mortars?
Of course! And there are plenty of them already doing that. You can find all the major retailers with Twitter and Facebook accounts. They are making use of the web and for many, it’s working quite well. There are clever ways you can drive foot traffic to your stores using the internet.
Give these tips a try today to see if you can maximize product sales and traffic!
